Email List Building Strategies
You need a list. That’s a given. It’s the one thing above all else that matters most. Once you have a list built, you can market to it again and again. It’s like a renewable resource that allows you to make money on demand.
OK, but how?
Here are the three components of list building:
- The Squeeze Page
- Your Bribe
- The Opt-in Success Page
The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. It’s the page where you ask them for their email address. So, obviously it has to be well designed. It’s also got to be free from distractions. And have a clear call to action.
Failure to include a great “call to action” will result in failure. This is a definitive message that tells your visitor what to do. And if you don’t include it, they won’t opt in. It’s strange, but if you don’t tell people what to do, they won’t do it.
One way to really spice up your squeeze page is to make it a video squeeze page. Adding video will help keep your visitors attention. Plus it give you a chance to tell them to opt in multiple times. Then at the end of the video you can print “sign up now” on the video.
Now, don’t worry if you have no idea how to make videos. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that include video squeeze pages.
Your Bribe – The second component is the reason they are opting into your list. You have to give people a compelling reason to give your their email. Email privacy is very important to most people. This means your bribe needs to be very attractive.
You have to provide value in your bribe for it to be good. That means you make it something people would actually want to receive. And can benefit from. A few ideas:
- A free report
- Software
- Training videos
- A multi-part email series
It all boils down to content. It’s got to be something helpful for your new subscribers. And of course it has to be free. Bottom line is it’s got to be worth more to them than their email address.
If you’re worried about creating this content, don’t be. It’s super easy to hire someone to create it for you. You just pick the topic and they create the training. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. So, a great premium will cost you around $100 – $150.
There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. First, it must provide value to your subscribers. And it’s nice if it earns you some money, too. 
The easiest way to do this is to market affiliate products in the emails. This is such a simple solution because you don’t have to create the product. And you can earn some commissions immediately from your emails.
The Opt-in Success Page – The “thank you” page is the final piece of the puzzle. This is the page your subscriber sees after they opt in. It’s nice to give them some great content right away. That way, they feel glad that they gave you their email address. And it helps you establish the relationship. So when they get your email, they’re happy to hear from you.
You can use a “done for you” email marketing system. Or you can go the DIY route. And do your own writing for this content. Or pay a freelancer to write the content for you.
Summing it up
Whether you decide to build your email funnel yourself. Or hire someone else to do it for you. Or go with a complete package. The important thing is that you build your own list starting now. Because once its built… You’re free to make money at the push of a button.
